Evaluation questions, also called key evaluation questions or KEQs, are the high-level questions an evaluation project is designed to answer.
KEQs are not the individual questions you ask during data collection, such as those used in a survey questionnaire, interview, or focus group discussion. Instead, KEQs define what the project team seeks to learn and guide the entire evaluation process, informing decisions about what data to collect through which methods, how to analyze and interpret it, and how to disseminate and report your findings.
This guide offers considerations for selecting KEQs that are appropriate for your evaluation project. The accompanying case study presents a sample application of this guidance.
